do it on the table periodically

The PLAYFUL – New Finnish Design exhibition presented fresh concepts from individual designers and design companies during the International Contemporary Furniture Fair in New York in 2009. The focus of the event was on play and creativity as elementary forces in human life.

Kokoro & Moi is responsible for the PLAYFUL identity as well as the art direction of all promotional material from exhibition graphics to the website. As the name suggests, the identity was created under a playful and experimental process where hobo signs, design symbols, hieroglyphs and elements from comics, which were also present at the event, became one.


Graphic Poster Design by Choi Kim Hung for Hong Kong International Poster Triennial 2014


Ugly Fruit

The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year

just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop

the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive

produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!

More on:


Telegramme Studio

absolutely love their work, especially this branding for Hawt Sauce


The Far Flung Teal

Self-set brief - a proposal for the UK schnapps market. The Far Flung Teal is a concept for an artisan schnapps with a smooth and mellow flavour. A spirit of the highest quality, enjoyed neat or ice cold, or as a base for premium cocktails.

With such a well travelled duck there is scope to produce a range of exotically flavoured varieties inspired by regional ingredients and named after iconic locations.


Beer Packaging targeted towards 18-28 year old.


Visual message: copies of, print run, publishing 
Author: ABOUT Independent Publishing Fair


Visual message: copies of, print run, publishing